Butternut Box launches over 1,500 billboards and 3 buses across the country, using competition winners as the stars of the media campaign.
The campaign highlights the mealtime moment that dogs experience and how this is elevated when serving FRESH, tasty meals.
16/01/2023: The fresh dog food brand, Butternut Box, has launched their latest marketing campaign, Give Mealtimes Their Moment. Last year, Butternut Box scoured the United Kingdom to find dogs that deserved the chance to be celebrated and featured them on their out-of-home (OOH) billboard campaign. This year, they went even bigger and the winners of their ‘Dogs Deserve Fame’ competition are being made famous on buses, billboards, and social media.
The dog food brand launched the competition on their social channels to encourage dog parents to share their pups with the world, and describe why they were deserving of a chance of fame. Over 2,500 entries later, they had selected 18 lucky dogs who would feature on the billboards, while 5 made it all the way to be featured on bus wrap designs that would travel through London, Birmingham and Manchester.
All of the dogs photographed now feature in the Give Mealtimes Their Moment campaign - which is live nationally, with hubs of activity in London, Birmingham, Manchester, and Edinburgh - designed to showcase that breakfast, lunch and dinner is often the best part of a dog’s day, so why not feed them in the best way possible to give mealtimes their moment.
With the incredible response to our competition in 2021, we knew we had to bring it back in a big way.”, said Christy McCormick, Brand & Creative Director at Butternut Box. “At Butternut, we’re all about dogs. We want them eating the best possible ingredients to help them live longer, happier and healthier lives, and a campaign that highlights real Butternut customers and their love for fresh meals felt like the perfect way to celebrate them… We think dogs deserve the world, so why not show the world dogs.”
Butternut Box’s mission is to deliver health and happiness to dogs everywhere, showcased by the fact that they only use the very best ingredients they can get their hands on, like human-quality meat and veg, from familiar and trust-worthy producers. Those within the company even taste-test recipes themselves, to make sure they really are as tasty and nutritious as they say - but it also goes beyond the bowl. 74% of Butternut Box customers have said they’ve seen improvements in their dog’s health since they started feeding their meals with the meals proven to be more digestible than other types of dog food like kibble or canned food, and to improve the quality of your dogs’ skin and coat.
About Butternut Box:
Butternut Box is a UK-based startup, founded by two friends, Kev & Dave. The two started the company after seeing the benefits that home-cooked food had on Dave's poorly rescue dog, Rudie. Butternut's mission is to deliver health and happiness to dogs and their humans all over the world.
Butternut Box delivers delicious, human-quality meals for dogs, full of freshly prepared ingredients, straight to customers’ doors. All meals are made with human-quality meat and vegetables, gently cooked to create simple, tasty and complete meals, and created with the right balance of vitamins and minerals for dogs of every age.
Committed to changing the dog world for good, they have recently announced its certification as a B Corporation, becoming one of only a handful of B Corp pet food brands in the UK, and only two in the manufacturing space. Not only this, but for every new dog that signs up, Butternut Box donates a much-needed meal to a dog in need, providing greater care and support to dogs across the nation.
For more information, visit www.butternutbox.com